Large wall graphic behind several desks

Hotel & Tourism is Back and Print is Needed

Hotel & tourism printing is back and in a big, necessary way. Amid the 2020 pandemic and with Covid-19 placing a halt on travel and tourism for the unforeseeable future, the hospitality industry has been rocked to its core over these last two years. From restaurants to hotels, airlines to tourist destinations, the pandemic crumpled […]

Toro Stadium Color Signage

Print Marketing in Education

The demand for educational printing at the university, high school, and grade school levels has always been high. From sports signage and activities needing to hang banners around their fields or providing game-day pamphlets to hand out to their students and fans. School facilities also need to brand their locker rooms or wrap their hallways […]

Examples of Direct to Substrate printing

What is Direct to Substrate Printing?

Direct to substrate printing represents a transformative advancement in the printing industry, where it eliminates intermediary steps by applying images straight onto the substrate’s surface. A substrate refers to the base material, such as plastic film, glass, paper, or other textile products such as canvas, onto which the image is printed. The historical approach entailed […]

Graphic showing RGB as an Additive color and CMYK as a Subtractive color

CMYK vs RGB and What Is Best for Printing

RBG Colors – Red, Green & Blue These primary colors are best for digital work. Generally used for computer monitors, digital cameras, smart phones, scanners, TV screens, etc. RGB color mixing is an “ADDITIVE PROCESS.“ The digital world starts from blackness and adds varying intensities of red, green and blue light. To then create the […]

Graphic of a businessman with briefcase, cape and telescope at the top of stairs with the caption "Searching for Growth"

Growth Opportunities Through Print Marketing

The Age Old Discussion of Print vs Digital Before we dig into all the materials, products, and print marketing campaigns, let’s take a second to discuss the difference between print vs digital in the marketing world. When marketing your business, there are the two main forms to choose from: digital and print. Both methods are […]

Colorful vehicle wrap on a cargo trailer

Advertising Benefits of Vehicle Graphics and Wraps

Advertising vehicle graphics and wraps are an excellent way to promote your business, your brand, or an event. However, many people are not aware of the full benefits or ease of using car wraps.

In this article, our printing team at PRI Graphics in Phoenix Arizona highlight some of the unique benefits of custom vinyl vehicle graphics and wraps. Read more